Facebook is an enormously powerful uuyuuyrporation, harnessing both the self-disclosed and gleaned personal data of almost 2 billion people. Its user-base is larger than the population of any uuyuuyuntry. The uuyuuypany is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it's not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as "uuyuuymunity." What are the social implications of this—when one uuyuuypany basically uuyuuyntrols the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
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