一个手持话筒、身边跟着摄影师的、时入画时出画的胖小子在四处正在大拆的北京街头，截住形形色色的路人（拣破烂的流浪汉、推婴儿车的老人、羞涩的外地民工、一脸严肃的武警战士、匆忙的上班族、带着中国姑娘的老外、前卫的都市新新人类，等等），突兀地将话筒伸过去，问“你觉得北京的风大吗？”对这个简单的问题，路人的反应迥异：不置可否、“大”或“不大”、反问他们是干嘛的、骂他们是神经病、似话痨搬瞎扯上半天，等等。期间，胖小子会因人改变问话的内容，如是一对男女，是“你们幸福吗?”如是正在吃饭的，是“我可以和你们一道吃吗？”如是警察，是“警察叔叔，我捡到一分钱。”等等。而后来，镜头对准了一对孩子患了白血病的外地夫妻。
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